In the rapidly evolving world of business-to-business (B2B) marketing and brand strategy, the Morocco Edition of B2B Brand Management stands as a globally inspired yet regionally grounded work that captures the dynamic pulse of one of North Africa’s most innovative economies.
Drawing on the collective expertise of Philip Kotler – The Father of Modern Marketing, Waldemar Pfoertsch – The Father of B2B Brand Management, and Dr. Sarah Juidette, one of Morocco’s leading voices in marketing innovation and digital education, this edition presents a curated selection of corporate success stories that showcase Morocco’s unique blend of creativity, resilience, and strategic vision.
Featuring cases from Dolidol/Kinédorsal, Zine Capital Invest / Tobigo, Shipsen, Cosumar, Visit Ouarzazate, Nescafé Maroc, ENSA (Ex-ENA), Capgemini Maroc, Hit Radio, and Bank of Africa (BOA), the book highlights how Moroccan organizations are redefining B2B brand value across sectors as diverse as FMCG, finance, manufacturing, tourism, media, higher education and technology.
Designed for executives, educators, researchers, and postgraduate students, this edition bridges global marketing science with local economic and cultural context, offering readers a deep understanding of how Moroccan enterprises are driving innovation and brand leadership.
The launch event is at Dec. 26, 2025, at 16:00, at the Hyatt Regency Casablanca