GLOBAL KNOWLEDGE. LOCAL IMPACT.
Global thought leadership meets emerging Southeast Asian markets. Discover how Myanmar’s enterprises build strong, resilient and future-ready B2B brands.
By Philip Kotler, Waldemar Pfoertsch and Zin Min Wai
The first Myanmar Edition brings world-renowned marketing authorities together with local growth strategist Prof. Zin Min Wai. It connects proven global frameworks with the realities of Myanmar’s business landscape.
Through native, real-world case narratives, the collection makes branding a core C-suite responsibility showing how local enterprises build trust, navigate change and create lasting brand equity.
Created for
C-suite executives · Business strategists · Entrepreneurs · MBA students · Policy-makers
International marketing principles meet deep cultural and commercial insight from Myanmar.
Cases from five economic sectors connect strategic ideas with practical business decisions.
Original growth theory explores how companies can break through ceilings and build enduring leadership.
Decades of global marketing knowledge, brought together with original strategic thinking from Myanmar.
Father of Modern Marketing
Widely recognized as the “Father of Modern Marketing,” bringing decades of foundational global marketing theory to this landmark national edition.
B2B Brand Management Expert
Globally acclaimed as the “Father of B2B Brand Management,” specializing in industrial branding, B2B strategy, and corporate transformation.
Myanmar Growth Strategist · KOS Business Group Myanmar
CEO of KOS Business Group Myanmar and co-author with Philip Kotler. Known as Myanmar’s “King of Strategists,” he developed the original “Strategic Growth Theory” and “Dominance Domino Effect Model (DDE)” to help local businesses break through growth ceilings.
Five themes explore how organizations grow, adapt and strengthen their position in a changing market.
Move beyond outdated corporate models using original, locally developed growth frameworks endorsed by global marketing authorities.
Explore the DDE Model’s strategies for market leadership, agile operations and positioning brands for long-term equity.
Understand how local authenticity, structural trust and long-term B2B relationships support leadership in transitional economies.
Navigate rapid digital adoption and examine the role of emerging technology and AI in modern B2B marketing.
Learn practical lessons in crisis management, adaptability and brand-equity building under real-world market conditions.
Discover the leaders and organizations contributing to the collection’s sector-specific case narratives.
Institutional trust, service-driven branding, workplace gender equity and diversity.
CEO, Victoria Hospital · President, MPHA
Strategic contributions from pioneers in Myanmar’s personal-care and manufacturing sector.
Rohto-Mentholatum Myanmar Co., Ltd.
Supply-chain agility and brand dominance across Myanmar’s distribution landscape.
YATHARCHO Industry · Myanmar ZARLA Distribution
Actionable frameworks for moving from commodity selling to long-term brand equity.
Myanmar Aoba Group
Corporate strategy perspectives from Myanmar’s public-company and capital-market context.
Chairman, MESI Public Company
Introducing the first Myanmar Edition at Myanmar Marketing Day.
MYANMAR MARKETING DAY
The launch marked a contribution to Southeast Asian business literature: Strategic Growth Theory conceived by Prof. Zin Min Wai, presented in an edition co-authored with Philip Kotler and Waldemar Pfoertsch.
The Rotary Club of Metro Yangon hosted “Sustainable B2B Brand Management: Driving Smart Growth and Market Dominance,” featuring Dr. Waldemar Pfoertsch and local business leaders.
Sky Net Up To Date Channel and regional media documented the event, bringing its strategic insights to Myanmar’s broader business community.
The people, conversations and book-signing moments that marked the Qatar Edition launch.
Official channels, launch highlights and records from the event.
Explore the series, international editions and strategic insights.
Explore the global series or connect with the team to learn more about the Myanmar Edition.