World-Class Thought Leadership
Decades of research, teaching, and real-world experience in B2B brand management
The Father of Modern Marketing
Dr. Philip Kotler is the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University.
He received his M.A. degree in economics from the University of Chicago and his Ph.D. degree in economics from M.I.T. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.
Dr. Kotler is the author of Marketing Management, now in its 16th edition and the most widely used marketing textbook in graduate business schools worldwide. He has authored over 60 other successful books and has published more than 150 articles in leading journals.
Honorary Doctorates
Published Books
Journal Articles
Languages
B2B Brand Management Expert
Dr. Waldemar Pfoertsch is Professor of International Business at Pforzheim University in Germany and CEIBS (China Europe International Business School) in Shanghai, China.
With more than 20 years of experience as an executive in international business with Fortune 500 companies, Dr. Pfoertsch brings a unique blend of academic rigor and practical business experience to his work.
He specializes in B2B brand management, global market strategies, and China business, advising numerous multinational corporations on their international brand strategies.
Honorary Doctorates
Published Books
Journal Articles
Languages
Together, Dr. Kotler and Dr. Pfoertsch have created the definitive framework for B2B brand management, combining theoretical excellence with practical application.
Across multiple regions and languages
Using their textbooks globally
Through workshops and courses
Access their proven frameworks through our books, workshops, and courses