Global marketing expertise, grounded in Qatar’s business landscape. A 237-page reference for building stronger B2B brands.
Launched 30 November 2025
Wisdom Square · Katara Cultural Village, Doha
B2B Brand Management: Case Studies Collection, Qatar Edition is a 237-page academic and practical reference, developed under rigorous academic supervision and local editorial guidance.
The core philosophy is clear: a strategically built B2B brand is an investment in sustainable competitive advantage, premium pricing and long-term industrial market leadership.
Former President of Qatar University
An opening foreword that introduces this locally grounded academic and practical reference.
Professor & General Manager
Katara Cultural Village Foundation
Working alongside Philip Kotler and Waldemar Pfoertsch, Dr. Al-Sulati brings local context and regional corporate data to the edition, translating international B2B branding frameworks into actionable strategies for Qatar and the wider GCC.
Father of Modern Marketing
Foundational marketing scholarship and decades of global expertise.
B2B brand management authority
International expertise in industrial branding and B2B strategy.
Explore the organisations featured across the collection and its launch coverage.
Officially launched at Wisdom Square within Katara Cultural Village, the Qatar Edition marked the country’s first specialised reference dedicated to B2B brand strategy.
The ceremony brought together 150 distinguished guests from government, academia and industry.
Distinguished guests
Wisdom Square, Katara
A milestone publication, shared with Qatar’s business community.
Minister of Education and Higher Education
Minister of State and President of Qatar National Library
Chairman of the Qatari Investors Association
Deputy Speaker of the Shura Council
The gathering also welcomed the Minister of Energy, university presidents, high commissioners, corporate CEOs and industry marketing experts.
The people, conversations and book-signing moments that marked the Qatar Edition launch.
Enquire about the edition or explore the book store.
