Online courseProvisional
Case Study Lab: Brand Leadership in Emerging Markets
Work through real case narratives from the country editions to practise brand decisions in emerging markets.
- 6 weeks
- Advanced
- 4 modules
- 12 lessons
- Online
About the course
Drawing on the case studies of the series, participants analyse how organisations in emerging markets build trust, navigate change and create lasting brand equity.
What you will learn
- Analyse a B2B brand case end to end
- Apply growth and trust frameworks to emerging markets
- Present a brand strategy to leadership
Curriculum
- Growth ceilings and the DDE Model
Frameworks from the Myanmar Edition.
3 lessons - Trust in transitional economies
Authenticity and long-term relationships.
3 lessons - Resilience and strategic pivoting
Brand equity under real-world conditions.
3 lessons - Presenting your brand strategy
Turning analysis into a board-ready plan.
3 lessons
Instructors
Instructors will be announced.
Course access
Online access for 12 months after enrolment.