Knowledge
Frameworks, theories and article collections from the B2B Brand Management series.
Article collections
The 2026 Article Collection of the B2B Brand Management series by Philip Kotler and Waldemar Pfoertsch, with contributions from Sarah Juidette, Khalid Al-Sulaiti, Abdullrahman Zidan and Walid Kallel.
Frameworks & theories
An original growth framework developed by Prof. Zin Min Wai to help businesses break through growth ceilings, presented in the Myanmar Edition co-authored with Philip Kotler and Waldemar Pfoertsch.
Frameworks & theories
The Dominance Domino Effect Model explores strategies for market leadership, agile operations and positioning brands for long-term equity.
Universities and researchers interested in contributing to the series are welcome to get in touch.
