Book Launches
Myanmar Edition launched at Myanmar Marketing Day (opens in a new tab)
The first Myanmar Edition was introduced on 22 August 2026 at Myanmar Marketing Day, Lotte Hotel Yangon.
News & Media
Book launches, events and press coverage of B2B Brand Management around the world.
Press
Philip Kotler and Dr. Varsha Agarwal on B2B Brand Management (opens in a new tab)
Business Standard on the India Edition, co-authored by Philip Kotler and Dr. Varsha Agarwal of Atlas SkillTech University.
Book Launches
B2B Brand Management Egypt Edition launch (opens in a new tab)
Launch of the Egypt Edition, co-authored with Assem Seliem.
Book Launches
B2B Brand Management Tunisia Edition launch (opens in a new tab)
Launch of the Tunisia Edition, co-authored with Walid Kallel.
Events
CONECT Sfax unites business leaders and professionals with Ibis Sfax (opens in a new tab)
CONECT Sfax brought business leaders and professionals together at Ibis Sfax.
Book Launches
Jordan Edition launch: live updates (opens in a new tab)
Live updates from the launch of the Jordan Edition, co-authored with Abdullrahman Zidan.
Press
Professor Waldemar Pfoertsch on the Qatar Edition (opens in a new tab)
The author’s perspective on the Case Studies Collection, Qatar Edition.
Press
Gulf Times: Katara launches B2B Brand Management book (opens in a new tab)
Gulf Times news coverage of the Qatar Edition launch.
Press
Al Raya: cultural coverage of the Qatar Edition launch (opens in a new tab)
Arabic-language coverage of the Qatar Edition launch.
Press
Katara hosts launch of the Qatar Edition (opens in a new tab)
National press coverage of the Qatar Edition launch at Katara Cultural Village.
Press
Katara official video coverage (opens in a new tab)
Video coverage of the Qatar Edition launch on Katara’s official channel.
Press
Marhaba Qatar: Katara launches the Qatar Edition (opens in a new tab)
Official press announcement of the Qatar Edition launch.