Books

B2B Brand Management by Philip Kotler and Waldemar Pfoertsch is published as a global article collection and as regional and country Case Studies Collections, many co-written with regional experts.

Middle East & North Africa
B2B Brand Management – Egypt Edition
Case Studies Collection · with Assem Seliem
Middle East & North Africa
B2B Brand Management – Jordan Edition
Case Studies Collection · with Abdullrahman Zidan
Middle East & North Africa
Social Media Marketing – Jordanian Edition
A Practitioner’s Approach · with Marc Oliver Opresnik, Svend Hollensen, Abla Khalifeh
Middle East & North Africa
B2B Brand Management – Morocco Edition
Case Studies Collection · with Sarah Juidette
Middle East & North Africa
B2B Brand Management – Qatar Edition
Case Studies Collection · with Khalid bin Ibrahim Al-Sulaiti
Middle East & North Africa
B2B Brand Management – Tunisia Edition
Case Studies Collection · with Walid Kallel
South Asia
B2B Brand Management – Bangladesh Edition
Case Studies Collection · with Mark Anupom Mollick
South Asia
B2B Brand Management – India Edition
Case Studies Collection · with Varsha Agarwal, Kritika Pancholi, Tirthraj Soni, Parag Shukla
South Asia
B2B Brand Management – Sri Lanka Edition
Case Studies Collection
East & Southeast Asia
B2B Brand Management – China Edition
Case Studies Collection · with Frank Huang
East & Southeast Asia
B2B Brand Management – Myanmar Edition
Case Studies Collection · with Zin Min Wai
East & Southeast Asia
B2B Brand Management – Philippines Edition
Case Studies Collection · with Germaine Reyes
Europe
B2B Brand Management – Portugal Edition
Case Studies Collection
Europe
B2B Brand Management – Switzerland Edition
Case Studies Collection · with Peter Erni
Americas
B2B Brand Management – Brazil Edition
Case Studies Collection
Americas
B2B Brand Management – Caribbean Edition
Case Studies Collection
Global
B2B Brand Management – Counter Nexus 2026
Article Collection