Foundation
Online courseProvisional
B2B Brand Management Fundamentals
An online introduction to managing B2B brands as strategic assets, built on the framework of Philip Kotler and Waldemar Pfoertsch.
- 6 weeks
- 4 modules
- Online
Online learning
Courses
Online courses in B2B brand management, built on the framework and case studies of the B2B Brand Management series.
Test mode. Prices are temporary development values and no real payment is taken.
Advanced
Online courseProvisional
Case Study Lab: Brand Leadership in Emerging Markets
Work through real case narratives from the country editions to practise brand decisions in emerging markets.
- 6 weeks
- 4 modules
- Online
Intermediate
Online courseProvisional
Digital Transformation and AI in B2B Marketing
How rapid digital adoption, emerging technology and AI are reshaping B2B marketing and brand building.
- 8 weeks
- 4 modules
- Online
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