Online courseProvisional
Digital Transformation and AI in B2B Marketing
How rapid digital adoption, emerging technology and AI are reshaping B2B marketing and brand building.
- 8 weeks
- Intermediate
- 4 modules
- 12 lessons
- Online
About the course
Based on one of the strategic focus areas of the Myanmar Edition, this course examines the role of digital channels, emerging technology and AI in modern B2B marketing.
What you will learn
- Evaluate digital and AI opportunities for your brand
- Protect brand consistency across digital channels
- Build a prioritised digital roadmap
Curriculum
- Digital adoption in B2B markets
How buyers and sellers are changing.
3 lessons - AI in B2B marketing
Practical uses and limits.
3 lessons - Brand equity in digital channels
Consistency across touchpoints.
3 lessons - Your digital roadmap
Prioritising investments.
3 lessons
Instructors
Instructors will be announced.
Course access
Online access for 12 months after enrolment.