Book launch
Qatar Edition Launch at Katara Cultural Village
Officially launched at Wisdom Square within Katara Cultural Village, the Qatar Edition marked the country’s first specialised reference dedicated to B2B brand strategy.
- 30 November 2025
- Wisdom Square, Katara Cultural Village, Doha
- B2B Brand Management – Qatar Edition
The ceremony brought together 150 distinguished guests from government, academia and industry.
The gathering also welcomed the Minister of Energy, university presidents, high commissioners, corporate CEOs and industry marketing experts.
Moments from the launch
Speakers and guests
H.E. Lolwah bint Rashid Al-Khater
Minister of Education and Higher Education
H.E. Dr. Hamad bin Abdulaziz Al-Kawari
Minister of State and President of Qatar National Library
H.E. Sheikh Faisal bin Qassim Al-Thani
Chairman of the Qatari Investors Association
H.E. Dr. Hamda bint Hassan Al Sulaiti
Deputy Speaker of the Shura Council
Dr. Omar bin Mohammed Al Ansari
Videos
Media coverage
- Professor Waldemar Pfoertsch on LinkedIn (opens in a new tab)
- Marhaba Qatar – launch announcement (opens in a new tab)
- The Peninsula – national press coverage (opens in a new tab)
- Gulf Times – launch news (opens in a new tab)
- Qatar Tribune – ceremony coverage (opens in a new tab)
- Al Raya – cultural coverage (opens in a new tab)
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