Waldemar Pfoertsch
B2B Brand Management Expert
Book launch
Myanmar Edition Launch at Myanmar Marketing Day
The first Myanmar Edition was introduced at Myanmar Marketing Day, Lotte Hotel Yangon, presenting the Strategic Growth Theory of Prof. Zin Min Wai in an edition co-authored with Philip Kotler and Waldemar Pfoertsch.
- 22 August 2026
- Lotte Hotel Yangon
- B2B Brand Management – Myanmar Edition
The launch marked a contribution to Southeast Asian business literature: Strategic Growth Theory conceived by Prof. Zin Min Wai, presented in an edition co-authored with Philip Kotler and Waldemar Pfoertsch.
Rotary Club executive sessions
The Rotary Club of Metro Yangon hosted “Sustainable B2B Brand Management: Driving Smart Growth and Market Dominance”, featuring Dr. Waldemar Pfoertsch and local business leaders.
National broadcast and media
Sky Net Up To Date Channel and regional media documented the event, bringing its strategic insights to Myanmar’s broader business community.
Moments from the launch
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