Abstract
An original growth framework developed by Prof. Zin Min Wai to help businesses break through growth ceilings, presented in the Myanmar Edition co-authored with Philip Kotler and Waldemar Pfoertsch.
Strategic Growth Theory helps companies move beyond outdated corporate models using original, locally developed growth frameworks endorsed by global marketing authorities.
The Myanmar Edition presents the theory alongside case narratives from five sectors of Myanmar’s economy, marking a contribution to Southeast Asian business literature.