Philip Kotler
The Father of Modern Marketing
East & Southeast Asia
B2B Brand Management
Myanmar Edition
Case Studies Collection
Global thought leadership meets emerging Southeast Asian markets. Philip Kotler and Waldemar Pfoertsch join growth strategist Prof. Zin Min Wai to show how Myanmar’s enterprises build strong, resilient and future-ready B2B brands.
Global expertise. Myanmar perspectives.
The first Myanmar Edition brings world-renowned marketing authorities together with local growth strategist Prof. Zin Min Wai. It connects proven global frameworks with the realities of Myanmar’s business landscape.
Through native, real-world case narratives, the collection makes branding a core C-suite responsibility, showing how local enterprises build trust, navigate change and create lasting brand equity.
Created for C-suite executives, business strategists, entrepreneurs, MBA students and policy-makers.
Global frameworks, local relevance
International marketing principles meet deep cultural and commercial insight from Myanmar.
Learning through real businesses
Cases from five economic sectors connect strategic ideas with practical business decisions.
Branding as a growth strategy
Original growth theory explores how companies can break through ceilings and build enduring leadership.
Bringing B2B excellence to Southeast Asia
In an exceptional milestone for global thought leadership, Global Marketing Nexus celebrates the launch of the B2B Brand Management Case Studies Collection (Myanmar Edition). Co-authored by regional expert Zin Min Wai, Chairman of KOS Business Group Myanmar, alongside marketing legend Philip Kotler and renowned German management advisor Waldemar Pfoertsch, this landmark book delivers cutting-edge strategic insights directly from the heart of Myanmar’s rapidly evolving business landscape.
What you’ll discover
Features a diverse, curated collection of real-world B2B case studies spanning industrial, agribusiness, consumer goods, healthcare, and fast-growing local enterprises – exploring how top organisations navigate branding challenges, drive resilience, and adapt proven strategic frameworks to Myanmar’s unique business landscape.
Who this book is for
Serves as an essential strategic blueprint for business leaders, marketing strategists, entrepreneurs, academic professionals, MBA students, and policy-makers seeking to master future-ready B2B marketing frameworks and long-term value creation.
Why this book matters
Highlights how companies in one of Southeast Asia’s most promising emerging markets are leveraging branding as a strategic asset to build market dominance, achieve sustainable growth, and establish long-term leadership while staying rooted in local identity.
Core strategic focus areas
Five themes explore how organisations grow, adapt and strengthen their position in a changing market.
- Breaking the growth ceiling. Move beyond outdated corporate models using original, locally developed growth frameworks endorsed by global marketing authorities.
- The Dominance Domino Effect. The DDE Model’s strategies for market leadership, agile operations and positioning brands for long-term equity.
- Trust and authentic engagement. How local authenticity, structural trust and long-term B2B relationships support leadership in transitional economies.
- Digital transformation and AI integration. Navigating rapid digital adoption and the role of emerging technology and AI in modern B2B marketing.
- Resilience and strategic pivoting. Practical lessons in crisis management, adaptability and brand-equity building under real-world market conditions.
The authors
Written by
Case studies
Organisations featured in this edition
Victoria Hospital
Consumer Manufacturing
Rohto-Mentholatum Myanmar
Daw Sandar Shwe – Rohto-Mentholatum Myanmar Co., Ltd. (Diamond sponsor)
Myanmar Aoba Group
Capital Markets
MESI Public Company
Saya Zin Phyo Paing – Chairman, MESI Public Company (Silver sponsor)
Launch
Launches and events
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B2B Brand Management – Philippines Edition