Frameworks & theories

The Dominance Domino Effect (DDE) Model

By Zin Min Wai

Abstract

The Dominance Domino Effect Model explores strategies for market leadership, agile operations and positioning brands for long-term equity.

Developed by Prof. Zin Min Wai, the Dominance Domino Effect (DDE) Model is one of the five strategic focus areas of the Myanmar Edition. It explores how organisations build market leadership through agile operations and long-term brand equity.