Regional co-authors

Tirthraj Soni

PGDM Dual Specialization Scholar (Batch 2025–27)

Narayana Business School (NBS)

Biography

Tirthraj Soni is a PGDM Dual Specialization scholar (Batch 2025–27) at Narayana Business School (NBS) and co-author of the India Edition chapter on performance branding, representing the next generation of Indian strategic marketing researchers.

Books

Editions by Tirthraj Soni

South Asia
B2B Brand Management – India Edition
Case Studies Collection · with Varsha Agarwal, Kritika Pancholi, Tirthraj Soni, Parag Shukla

Tirthraj Soni

Biography

B2B Brand Management – India Edition