India Edition

Global thought leadership meets Indian market reality.

In the rapidly evolving world of business-to-business (B2B) marketing and brand strategy, the Indian Edition of B2B Brand Management stands as a globally informed yet locally grounded work. Co-authored by the world’s foremost marketing minds together with premier Indian academic and industry experts, it shows how local enterprises build strong brands, measure impact and capture dynamic market opportunities through performance strategy, innovation and agility.

Created for C-suite executives, educators, consultants and postgraduate students. The edition bridges global marketing science with India’s vibrant economic, technological and institutional landscape, featuring native, real-world case narratives from India’s most dynamic growth sectors rather than purely Western corporate models.

Core strategic focus areas

Featured chapter and case study

Performance Branding: Quantifying the Impact of B2B Brand Strategy – by Kritika Pancholi, Tirthraj Soni and Dr. Parag Shukla.

The chapter features Petpooja, India’s leading SaaS and restaurant management platform: a deep dive into how it scaled its B2B brand equity, driving enterprise trust and market penetration through data-driven performance branding.

Launch highlights