Technology
Petpooja
India’s leading SaaS and restaurant management platform, featured in the India Edition chapter “Performance Branding: Quantifying the Impact of B2B Brand Strategy”.
- India
- B2B Brand Management – India Edition
The India Edition chapter “Performance Branding: Quantifying the Impact of B2B Brand Strategy” – by Kritika Pancholi, Tirthraj Soni and Dr. Parag Shukla – takes a deep dive into how India’s leading SaaS and restaurant management platform scaled its B2B brand equity, driving enterprise trust and market penetration through data-driven performance branding.