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Digital e-book

Social Media Marketing

Jordanian Edition

A Practitioner’s Approach

By Philip Kotler, Marc Oliver Opresnik, Svend Hollensen and Abla Khalifeh

Bridge global strategy with local execution.

$20.00 Digital e-book (PDF) · incl. VAT

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About the book

Ranked among the world’s leading marketing references by BookAuthority, this expanded Jordanian Edition of Social Media Marketing: A Practitioner’s Approach is a digital guide for students, marketers and business leaders across Jordan and the MENA region.

It combines globally recognised framework principles with insight into today’s rapidly evolving digital landscape – covering AI-driven planning, machine learning and emerging digital channels – and includes a dedicated deep-dive into the Jordanian digital and social media landscape alongside ten real-world Jordanian case studies.

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What’s inside

  • Full textbook content
  • 10 local Jordanian case studies
  • Digital marketing toolkit and frameworks

Authors

Written by

Svend Hollensen

Associate Professor of International Marketing

Abla Khalifeh

Local Co-Author & Jordanian Market Specialist

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