South Asia
Series authors
Philip Kotler
The Father of Modern Marketing
S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
- 22Honorary doctorates
- 80+Published books
- 150+Journal articles
- 25+Languages
Biography
Dr. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his M.A. in economics from the University of Chicago and his Ph.D. in economics from MIT, and did postdoctoral work in mathematics at Harvard University and in behavioural science at the University of Chicago.
Dr. Kotler is the author of Marketing Management, now in its 16th edition and the most widely used marketing textbook in graduate business schools worldwide. He has authored more than 80 books that have shaped marketing education worldwide, and published more than 150 articles in leading journals.
Key achievements
- Author of Marketing Management
- 80+ published books
- Marketing Hall of Fame
- Leader in marketing thought
Publications
- Marketing Management (16th edition)
- B2B Brand Management (with Waldemar Pfoertsch)
Books
Editions by Philip Kotler
East & Southeast Asia
B2B Brand Management – China Edition
Middle East & North Africa
B2B Brand Management – Egypt Edition
South Asia
B2B Brand Management – India Edition
Middle East & North Africa
B2B Brand Management – Jordan Edition
Middle East & North Africa
Social Media Marketing – Jordanian Edition
Middle East & North Africa
B2B Brand Management – Morocco Edition
East & Southeast Asia
B2B Brand Management – Myanmar Edition
East & Southeast Asia
B2B Brand Management – Philippines Edition
Middle East & North Africa
B2B Brand Management – Qatar Edition
South Asia
B2B Brand Management – Sri Lanka Edition
Middle East & North Africa
B2B Brand Management – Tunisia Edition
Research
Frameworks and research
Article collections
Counter Nexus 2026: B2B Brand Management Article Collection
The 2026 Article Collection of the B2B Brand Management series by Philip Kotler and Waldemar Pfoertsch, with contributions from Sarah Juidette, Khalid Al-Sulaiti, Abdullrahman Zidan and Walid Kallel.