Middle East & North Africa
Regional co-authors
Sarah Juidette
Co-author, Morocco Edition
Biography
Sarah Juidette is a co-author of the Morocco Edition of B2B Brand Management, written with Philip Kotler and Waldemar Pfoertsch.
A full biography will be published here.
Books
Editions by Sarah Juidette
Research
Frameworks and research
Article collections
Counter Nexus 2026: B2B Brand Management Article Collection
The 2026 Article Collection of the B2B Brand Management series by Philip Kotler and Waldemar Pfoertsch, with contributions from Sarah Juidette, Khalid Al-Sulaiti, Abdullrahman Zidan and Walid Kallel.