Philip Kotler
The Father of Modern Marketing
About this edition
The Counter Nexus 2026 is part of B2B Brand Management: Article Collection by Philip Kotler and Waldemar Pfoertsch.
Each edition applies the B2B Brand Management framework of Philip Kotler and Waldemar Pfoertsch to a specific market or theme, many of them co-written with regional experts.
The authors
Written by
Waldemar Pfoertsch
B2B Brand Management Expert