Foundation
Online courseProvisional
B2B Brand Management Fundamentals
An online introduction to managing B2B brands as strategic assets, built on the framework of Philip Kotler and Waldemar Pfoertsch.
- 6 weeks
- 4 modules
- Online
Online learning
Courses
Online courses in B2B brand management, built on the framework and case studies of the B2B Brand Management series.
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