Brand strategyProvisional

B2B Brand Strategy for Leadership Teams

Intensive, hands-on workshop designed for CEOs, CMOs and senior leadership teams seeking transformational brand strategies.

2–3 days
In person
On request
On request

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Overview

Each workshop applies the B2B Brand Management framework of Dr. Philip Kotler and Dr. Waldemar Pfoertsch – and the case studies from its global and country editions – to the participants’ own markets and organisations.

The focus is practical: turning the brand into a strategic asset that shapes leadership, operations and communication.

What participants will take away

How a strategically built B2B brand creates competitive advantage, premium pricing and long-term market leadership
How structural trust carries complex, multi-stakeholder buying decisions
How to make brand management an executive responsibility
How to apply international frameworks to local market realities

Who it is for

C-suite executives and managing directors
CMOs and marketing directors
Senior leadership teams
Business strategists and entrepreneurs

Instructors

Instructors will be announced.

More workshops

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International brandingProvisional

Global Frameworks, Local Markets

Applying the international B2B Brand Management framework to the cultural and commercial realities of a specific market, using the series’ country case studies.

2 days
In person
On request

Trust & relationshipsProvisional

Building Trust in Complex B2B Markets

A workshop on building structural trust across many stakeholders and long-term business relationships.

1 day
In person or online
On request