International brandingProvisional

Global Frameworks, Local Markets

Applying the international B2B Brand Management framework to the cultural and commercial realities of a specific market, using the series’ country case studies.

2 days
In person
On request
On request

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Overview

Built around the country editions of the series, this workshop helps teams adapt global branding principles to the market they operate in.

What participants will take away

Read a market through its case studies
Adapt positioning to local cultural and commercial realities
Plan brand priorities for regional expansion

Who it is for

Regional and country managers
International marketing teams

Instructors

Instructors will be announced.

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