Philip Kotler
The Father of Modern Marketing
Europe
B2B Brand Management
Switzerland Edition
Case Studies Collection
About this edition
The Switzerland Edition is part of B2B Brand Management: Case Studies Collection by Philip Kotler, Waldemar Pfoertsch and Peter Erni.
Each edition applies the B2B Brand Management framework of Philip Kotler and Waldemar Pfoertsch to a specific market or theme, many of them co-written with regional experts.
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