South Asia
Series authors
Waldemar Pfoertsch
B2B Brand Management Expert
Professor of International Business, Pforzheim University (Germany) and CEIBS, Shanghai
- 20+Years of executive experience
Biography
Dr. Waldemar Pfoertsch is Professor of International Business at Pforzheim University in Germany and at CEIBS (China Europe International Business School) in Shanghai. With more than 20 years of executive experience in international business with Fortune 500 companies, he brings a rare blend of academic rigour and practical business experience to his work.
He specialises in B2B brand management, global market strategies and China business, advising multinational corporations on their international brand strategies.
Globally acclaimed as the “Father of B2B Brand Management”, he specialises in industrial branding, B2B strategy and corporate transformation.
Key achievements
- B2B brand management expert
- Global brand strategy advisor
- Author and researcher
- Executive education leader
Publications
- B2B Brand Management (with Philip Kotler)
Books
Editions by Waldemar Pfoertsch
East & Southeast Asia
B2B Brand Management – China Edition
Middle East & North Africa
B2B Brand Management – Egypt Edition
South Asia
B2B Brand Management – India Edition
Middle East & North Africa
B2B Brand Management – Jordan Edition
Middle East & North Africa
B2B Brand Management – Morocco Edition
East & Southeast Asia
B2B Brand Management – Myanmar Edition
East & Southeast Asia
B2B Brand Management – Philippines Edition
Middle East & North Africa
B2B Brand Management – Qatar Edition
South Asia
B2B Brand Management – Sri Lanka Edition
Middle East & North Africa
B2B Brand Management – Tunisia Edition
Research
Frameworks and research
Article collections
Counter Nexus 2026: B2B Brand Management Article Collection
The 2026 Article Collection of the B2B Brand Management series by Philip Kotler and Waldemar Pfoertsch, with contributions from Sarah Juidette, Khalid Al-Sulaiti, Abdullrahman Zidan and Walid Kallel.