Trust & relationshipsProvisional

Building Trust in Complex B2B Markets

A workshop on building structural trust across many stakeholders and long-term business relationships.

1 day
In person or online
On request
On request

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Overview

B2B purchases involve many stakeholders and long relationships. This workshop looks at how structural trust and consistent delivery make the brand part of every decision.

What participants will take away

Map the stakeholders in complex buying decisions
Identify where trust is built and lost
Align delivery and communication with the brand promise

Who it is for

Commercial and marketing leaders
Key-account and sales leadership

Instructors

Instructors will be announced.

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