Jordanian Edition

Bridge global strategy with local execution.

Ranked among the world’s leading marketing references by BookAuthority, this expanded Jordanian Edition of Social Media Marketing: A Practitioner’s Approach is a digital guide for students, marketers and business leaders across Jordan and the MENA region.

The textbook combines globally recognised framework principles with insight into today’s rapidly evolving digital landscape – covering AI-driven planning, machine learning and emerging digital channels. Tailored to the local ecosystem, it includes a dedicated deep-dive into the Jordanian digital and social media landscape alongside ten real-world Jordanian business case studies.

Inside this edition

• A dedicated chapter on the Jordanian digital and social media landscape
• Ten real-world Jordanian business case studies
• A digital marketing toolkit and frameworks built for immediate practical application