Philip Kotler
The Father of Modern Marketing
Middle East & North Africa
B2B Brand Management
Egypt Edition
Case Studies Collection
About this edition
The Egypt Edition is part of B2B Brand Management: Case Studies Collection by Philip Kotler, Waldemar Pfoertsch and Assem Seliem.
Each edition applies the B2B Brand Management framework of Philip Kotler and Waldemar Pfoertsch to a specific market or theme, many of them co-written with regional experts.
The authors
Written by
Waldemar Pfoertsch
B2B Brand Management Expert
Assem Seliem
Regional Co-Author & Management Consulting Specialist
Launch
Launches and events
More from the region
Related editions
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B2B Brand Management – Jordan Edition
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Social Media Marketing – Jordanian Edition
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B2B Brand Management – Morocco Edition
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B2B Brand Management – Qatar Edition