Middle East & North Africa
Regional co-authors
Walid Kallel
Regional Co-Author & Market Specialist
Biography
Walid Kallel is a prominent North African management consultant and strategist. As regional co-author and market specialist for the Tunisia Edition, he led the research and authoring of the local business case studies, and ran interactive workshops alongside Dr. Waldemar Pfoertsch at the Tunis launch.
Books
Editions by Walid Kallel
Research
Frameworks and research
Article collections
Counter Nexus 2026: B2B Brand Management Article Collection
The 2026 Article Collection of the B2B Brand Management series by Philip Kotler and Waldemar Pfoertsch, with contributions from Sarah Juidette, Khalid Al-Sulaiti, Abdullrahman Zidan and Walid Kallel.