Tunisia Edition

Global expertise. Tunisian perspectives.

In today’s fast-changing global economy, business-to-business (B2B) branding has become a critical driver of sustainable growth, competitive advantage and international expansion. The Tunisia Edition of B2B Brand Management: Case Studies Collection offers a powerful blend of global marketing expertise and regional insight – showing how organisations in Tunisia are building strong, resilient and future-ready brands.

Authored under the guidance of world-renowned marketing thinkers, this edition brings together a curated selection of real-world case studies from Tunisia’s most dynamic sectors. Each case explores how organisations navigate branding challenges, embrace transformation and position themselves in both regional and global markets.

Core strategic focus areas

Sector-specific case studies

Unlike traditional textbooks that rely on foreign corporate examples, this edition features native case studies showing how North African organisations scale across diverse industries.

1. Financial services. Building trust, managing strategic corporate relationships and positioning financial institutions in dynamic regional markets.
2. Industrial leaders. How industrial enterprises move from transactional sales to high-value, long-term brand equity.
3. Fast-growing startups. Agile brand positioning, market entry and rapid scaling strategies.
4. Digital innovators. Organisations leading digital adoption and brand-led transformation in North Africa.

Launch highlights

The release of the Tunisia Edition marks a major milestone for North Africa’s business landscape, bringing dedicated regional B2B brand strategy into mainstream corporate literature.