Frameworks & theories
Strategic Growth Theory
An original growth framework developed by Prof. Zin Min Wai to help businesses break through growth ceilings, presented in the Myanmar Edition co-authored with Philip Kotler and Waldemar Pfoertsch.
Knowledge
Research
Frameworks, theories and article collections from the B2B Brand Management series.
Frameworks & theories
The Dominance Domino Effect (DDE) Model
The Dominance Domino Effect Model explores strategies for market leadership, agile operations and positioning brands for long-term equity.
Research collaboration
Universities and researchers interested in contributing to the series are welcome to get in touch.