Philip Kotler
The Father of Modern Marketing
South Asia
B2B Brand Management
Sri Lanka Edition
Case Studies Collection
About this edition
The Sri Lanka Edition is part of B2B Brand Management: Case Studies Collection by Philip Kotler and Waldemar Pfoertsch.
Each edition applies the B2B Brand Management framework of Philip Kotler and Waldemar Pfoertsch to a specific market or theme, many of them co-written with regional experts.
The authors
Written by
Waldemar Pfoertsch
B2B Brand Management Expert
More from the region
Related editions
South Asia
B2B Brand Management – Bangladesh Edition
South Asia
B2B Brand Management – India Edition