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Cover of B2B Brand Management – Myanmar Edition

Digital e-book

B2B Brand Management

Myanmar Edition

Case Studies Collection

By Philip Kotler, Waldemar Pfoertsch and Zin Min Wai

Bridge global B2B principles with Southeast Asian emerging-market dynamics.

$20.00 Digital e-book (PDF) · incl. VAT

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About the book

The Myanmar Edition of B2B Brand Management: Case Studies Collection offers a powerful blend of global marketing expertise and regional insight – showing how organisations in Myanmar are building strong, resilient and future-ready brands in an emerging and rapidly evolving market.

Authored under the guidance of Philip Kotler, the “Father of Modern Marketing”, and Waldemar Pfoertsch, the “Father of B2B Brand Management”, together with regional expert Zin Min Wai, Chairman of KOS Business Group Myanmar, it brings together real-world case studies from Myanmar’s most dynamic sectors – from industrial and agribusiness leaders to consumer goods, healthcare and fast-growing local enterprises.

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What’s inside

  • Full textbook content
  • Native Myanmar case narratives from five sectors of the economy
  • Strategic frameworks for emerging-market growth, including the Dominance Domino Effect Model
  • Perspectives from Philip Kotler, Waldemar Pfoertsch and Prof. Zin Min Wai

Key topics

  1. Breaking the growth ceiling

    Locally developed growth frameworks endorsed by global marketing authorities.

  2. The Dominance Domino Effect

    Strategies for market leadership, agile operations and long-term brand equity.

  3. Trust and authentic engagement

    Structural trust and long-term B2B relationships in transitional economies.

  4. Digital transformation and AI integration

    Emerging technology and AI in modern B2B marketing.

  5. Resilience and strategic pivoting

    Crisis management, adaptability and brand-equity building.

Authors

Written by

Case studies

Organisations featured in this edition

Healthcare

Victoria Hospital

Dr. Aye Aye San – CEO, Victoria Hospital · President, MPHA

Myanmar · Myanmar Edition

Consumer Manufacturing

Rohto-Mentholatum Myanmar

Daw Sandar Shwe – Rohto-Mentholatum Myanmar Co., Ltd. (Diamond sponsor)

Myanmar · Myanmar Edition

Agribusiness

Myanmar Aoba Group

U Tha Toe Hein (Gold sponsor)

Myanmar · Myanmar Edition

Capital Markets

MESI Public Company

Saya Zin Phyo Paing – Chairman, MESI Public Company (Silver sponsor)

Myanmar · Myanmar Edition

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