Philip Kotler
The Father of Modern Marketing
Digital e-book
B2B Brand Management
India Edition
Case Studies Collection
Bridge global B2B strategy with Indian market reality.
$20.00 Digital e-book (PDF) · incl. VAT
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About the book
Curated under the guidance of the world’s premier marketing icons, this specialised Indian Edition of B2B Brand Management is a digital guide for C-suite executives, marketers, educators and postgraduate students across India and South Asia.
It combines globally recognised framework principles with insight into today’s rapidly evolving enterprise landscape – covering digital transformation, trust economies and performance metrics – and features native Indian case studies, including an in-depth chapter on SaaS pioneer Petpooja.
What’s inside
- Full textbook content
- 10 native Indian B2B case studies
- Digital marketing toolkit and frameworks
Authors
Written by
Waldemar Pfoertsch
B2B Brand Management Expert
Varsha Agarwal
Regional Editor & Expert, India Edition
Kritika Pancholi
Assistant Professor
Tirthraj Soni
PGDM Dual Specialization Scholar (Batch 2025–27)
Parag Shukla
Assistant Professor
Case studies
Organisations featured in this edition
Technology
Petpooja
Book Store
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