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Cover of B2B Brand Management – Egypt Edition

Digital e-book

B2B Brand Management

Egypt Edition

Case Studies Collection

By Philip Kotler, Waldemar Pfoertsch and Assem Seliem

Bridge global industrial strategy with Egypt’s enterprise reality.

$20.00 Digital e-book (PDF) · incl. VAT

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About the book

Co-authored by international marketing pioneers and regional strategy experts, the Egyptian Edition of B2B Brand Management is a strategic guide for business leaders, enterprise marketers and postgraduate scholars across Egypt and North Africa.

It merges time-tested industrial branding principles with analysis of North Africa’s rapidly modernising enterprise environment – covering supply chain branding, strategic alignment and digital B2B transformation – and incorporates native enterprise case studies and regional market insights.

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What’s inside

  • Full textbook content
  • Native Egyptian B2B case studies
  • Strategic B2B alignment and marketing frameworks

Authors

Written by

Assem Seliem

Regional Co-Author & Management Consulting Specialist

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