Philip Kotler
The Father of Modern Marketing
Digital e-book
B2B Brand Management
Jordan Edition
Case Studies Collection
The Jordan Edition of the B2B Brand Management Case Studies Collection by Philip Kotler, Waldemar Pfoertsch and Abdulrahman Zidan, as a digital e-book.
$20.00 Digital e-book (PDF) · incl. VAT
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About the book
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Authors
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Case studies
Organisations featured in this edition
Marketing & Communications
UPT House: Digital Transformative Marketing in B2B Creative Services
Marketing & Communications
Correct Marketing & Advertising: Creating Distinctive Brand Value in Competitive B2B Markets
Consumer Manufacturing
Eisberg (Sujab Industrial Company): Brand Specialties and Brand Communication in B2B Food Markets
Adel Zahr – Founder, Sujab Industrial Company
Education
51Rooms: Performance Branding for High-Performance B2B Sales Enablement
Ali Thiab – Founder, Sales Professionals Community
Architecture & Construction
Ghada Almohammad: Technical Performance as Brand Protection in the B2B Architectural Market
Eng. Ghada Almohammad – Architectural Engineer
Education
Mastery Academy: Closing the Decision-Maker Access Gap in Arab B2B Services
Thabet Hijazi & Sahel Mahdi – Founders
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