Philip Kotler
The Father of Modern Marketing
Middle East & North Africa
B2B Brand Management
Qatar Edition
Case Studies Collection
Global marketing expertise, grounded in Qatar’s business landscape: a 237-page academic and practical reference for building stronger B2B brands, developed under rigorous academic supervision and local editorial guidance.
A strategic asset. A lasting advantage.
B2B Brand Management: Case Studies Collection, Qatar Edition is a 237-page academic and practical reference, developed under rigorous academic supervision and local editorial guidance.
Its core philosophy is clear: a strategically built B2B brand is an investment in sustainable competitive advantage, premium pricing and long-term industrial market leadership.
01
Competitive advantage
02
Premium positioning
03
Long-term brand value
Foreword
An opening foreword by H.E. Prof. Sheikha bint Abdullah Al-Misnad, former President of Qatar University, introduces this locally grounded academic and practical reference.
The authors
Written by
Waldemar Pfoertsch
B2B Brand Management Expert
Khalid bin Ibrahim Al-Sulaiti
Professor & General Manager
Case studies
Organisations featured in this edition
Energy
QatarEnergy
Aviation
Qatar Airways
Industry
Industries Qatar
Technology
Twyla Technology
Healthcare
QGMD
Launch
Launches and events
Book launch
Qatar Edition Launch at Katara Cultural Village
- 30 November 2025
- Wisdom Square, Katara Cultural Village, Doha
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