Philip Kotler
The Father of Modern Marketing
Middle East & North Africa
B2B Brand Management
Morocco Edition
Case Studies Collection
About this edition
The Morocco Edition is part of B2B Brand Management: Case Studies Collection by Philip Kotler, Waldemar Pfoertsch and Sarah Juidette.
Each edition applies the B2B Brand Management framework of Philip Kotler and Waldemar Pfoertsch to a specific market or theme, many of them co-written with regional experts.
The authors
Written by
More from the region
Related editions
Middle East & North Africa
B2B Brand Management – Egypt Edition
Middle East & North Africa
B2B Brand Management – Jordan Edition
Middle East & North Africa
Social Media Marketing – Jordanian Edition
Middle East & North Africa
B2B Brand Management – Qatar Edition