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Cover of B2B Brand Management – Tunisia Edition

Digital e-book

B2B Brand Management

Tunisia Edition

Case Studies Collection

By Philip Kotler, Waldemar Pfoertsch and Walid Kallel

Bridge global marketing expertise with North African regional insight.

$20.00 Digital e-book (PDF) · incl. VAT

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About the book

In today’s fast-changing global economy, B2B branding has become a critical driver of sustainable growth, competitive advantage and international expansion. The Tunisia Edition of B2B Brand Management: Case Studies Collection offers a powerful blend of global marketing expertise and regional insight.

Authored under the guidance of Philip Kotler, B2B branding pioneer Waldemar Pfoertsch and regional expert Walid Kallel, it brings together real-world case studies from Tunisia’s most dynamic sectors – from financial services and industrial leaders to fast-growing startups and digital innovators.

Read more about this edition

What’s inside

  • Full textbook content
  • Native Tunisian B2B case studies collection
  • B2B digital transformation and brand strategy frameworks

Authors

Written by

Walid Kallel

Regional Co-Author & Market Specialist

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