Abstract
The 2026 Article Collection of the B2B Brand Management series by Philip Kotler and Waldemar Pfoertsch, with contributions from Sarah Juidette, Khalid Al-Sulaiti, Abdullrahman Zidan and Walid Kallel.
Article collections
Article collections
Abstract
The 2026 Article Collection of the B2B Brand Management series by Philip Kotler and Waldemar Pfoertsch, with contributions from Sarah Juidette, Khalid Al-Sulaiti, Abdullrahman Zidan and Walid Kallel.