Global Authority in B2B Brand Management
Where academic rigor meets executive practice. Learn from Dr. Philip Kotler and Dr. Waldemar Pfoertsch.
Dr. Philip Kotler & Dr. Waldemar Pfoertsch
Latest Launch
August 22, 2026 • Lotte Hotel Yangon
In an exceptional milestone for global thought leadership, Global Marketing Nexus celebrates the launch of the B2B Brand Management Case Studies Collection (Myanmar Edition). Co-authored by regional expert Zin Min Wai, Chairman of KOS Business Group Myanmar, alongside marketing legend Philip Kotler and renowned German management advisor Waldemar Pfoertsch, this landmark book delivers cutting-edge strategic insights directly from the heart of Myanmar’s rapidly evolving business landscape.
Features a diverse, curated collection of real-world B2B case studies spanning industrial, agribusiness, consumer goods, healthcare, and fast-growing local enterprises—exploring how top organizations navigate branding challenges, drive resilience, and adapt proven strategic frameworks to Myanmar's unique business landscape.
Serves as an essential strategic blueprint for business leaders, marketing strategists, entrepreneurs, academic professionals, MBA students, and policy-makers seeking to master future-ready B2B marketing frameworks and long-term value creation.
Highlights how companies in one of Southeast Asia's most promising emerging markets are leveraging branding as a strategic asset to build market dominance, achieve sustainable growth, and establish long-term leadership while staying rooted in local identity.
Strong brands are built on trust, clarity, and consistency.
B2B Brand Management shows how industrial companies can turn these principles into measurable performance. Based on years of research and real-world experience, the book provides a clear framework for managing brands as strategic assets that shape every part of a business.
Through examples from companies such as Caterpillar, Siemens, and GE, it illustrates how brand management connects leadership, operations, and communication—creating organizations that deliver on their promise.
Everything you need to build, strengthen, and transform your B2B brand
Access comprehensive editions of B2B Brand Management, translated into 12+ languages and adapted for regional markets worldwide.
Intensive, hands-on workshops designed for CEOs, CMOs, and senior leadership teams seeking transformational brand strategies.
Comprehensive online and in-person courses combining academic rigor with practical application for B2B professionals.
World-Class Thought Leadership
Decades of research, teaching, and real-world experience condensed into actionable frameworks
Father of Modern Marketing
S.C. Johnson Distinguished Professor at Kellogg School of Management. Over 60 books translated into 25+ languages.
B2B Brand Management Expert
Professor of Marketing Management and Strategic & Digital Marketing with 20+ years of executive experience at Fortune 500 companies.
Officially documented and shared via global executive networks and local press:
Father of Modern Marketing
B2B Brand Management Expert
Join 10,000+ executives from 40+ countries who have elevated their brand strategy with proven frameworks and research-backed insights.
Join 10,000+ executives from 40+ countries who have elevated their brand strategy with proven frameworks and research-backed insights.
